Did you and your family watch the Superbowl last night? Not everyone watches for the football – many people watch for the advertisements and the half time show. But, are the ads really kid-friendly (or the half time show for that matter)? The article below, written by the Children’s Screen Time Action Network, demonstrates that they just might not be, and what you as a parent can do about it.
It was January 1999 and the Falcons and the Broncos were playing in Super Bowl XXXIII when I had the moment. (Not the Janet Jackson moment, that came later.) But, the ‘my-kids-should-not-be-seeing-ads” moment. You could argue it was the moment that led me here to CCFC.
We were happily having a family gathering to watch the game. Drinks, friends, and pigs-in-a-blanket. Cut to an ad with Olympic distance runner, Suzy Hamilton, in her bathroom. As creepy music builds up the tension, she closes the mirrored door of her medicine cabinet to reveal a masked stalker with a chainsaw. Suzy runs away in Nike sneakers, which apparently allow her to outrun her would-be killer. The Nike ad asks “Why sport?” The answer: “You’ll live longer.” My 10 year-old daughter was terrorized. Heck, I was terrorized!
As in years past, this year’s ads promote alcohol and junk food. No surprise. At least two feature smart devices as characters in the ad. For instance, (spoiler alert) the Pringles device laments not having hands or a mouth to taste the nutrition-free snack. Even worse, they all promote materialism and excess. For kids to imagine life without advertising, they need to know what’s up with it. Here are a few suggestions to warm up for the big night.
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